The facts
How do you justify your marketing budget? What is the real cost of your sales force for your client? What is the cost/revenue ratio of a particular client? These are all key questions which require adequate cost and value models.
Our solutions
Cost House brings proven and recognized expertise in implementing cost and value models related to client services:
- ABC standard model (Activity Based Costing) for marketing departments, developed with fortune 500's directors of marketing
- cost of sales analysis tools based on ABC model
- model for total value of services to clients
Results
1. Costs
Proper tracking and distribution of costs allows to allocate resources wisely and not just cut down budgets
2. Time
RFQ process has been shortened from 3 months down to 1 month
3. Value
"With a customer oriented catalog of services, our internal customers know precisely how we contribute to their core activities' cost and value"
The facts
Improving your client services' productivity revolves around basic questions:
- How can you launch more marketing campaigns at no extra cost?
- How can you focus your resources on actions that bring value to your clients?
- How can you reduce the cost per client?
Our solutions
Cost House will share with you its recognized know-how on performance improvement approaches:
- Purchasing cost reductions thanks to technical/value/price analysis of marketing expenses (print-outs, brochures, campaigns, agencies, ...)
- Streamlining of processes dealing with clients
- Proven project management techniques to reduce campaign release time
Results
1. Costs
Save up to 25% on external expenses with same outcome quality
2. Time
Reduce campaign development time by up to 50%
3. Value
Increase sales team's contribution to earnings by 15%
The facts
How to allocate investments in marketing, sales and various client services to secure long-term added value? You will find great many books on the subject but little practical help. Yet all the data you need is readily available in your organizations.
Our solutions
Cost House has capitalized on extensive hands-on experience processing and analyzing client data from a cost/value standpoint. We have successfully come up with Return On Investment calculation models in marketing and sales departments to allow management to make the right decisions.
Results
1. Costs
Reallocate your resources and costs on the highest RoI projects
2. Time
Quick, regular review of relevant metrics allows to take the right measures swiftly
3. Value
Beyond quick wins, cost/value models bring long-term value to your clients and contribute to higher margins
